Roofing Video Ads — Proof & Motion

The work, not the pitch

See the craft before you commit.

Real roofing creative, plus the range and quality behind every Proof & Motion ad.

Independent Concept

Home Services · Testimonial · 9:16

See Why The Neighborhood Talks

Independent Concept

Home Services · Problem-focused · 9:16

The Hidden Cause

Independent Concept

Consumer Product · Product film · 9:16

Weatherman Trek Umbrella

How it works

Simple on purpose.

You tell us about your company

Services, cities you cover, and anything you already have — photos, past ads, socials.

We research your market

Your buyers, your competitors, and what's actually working in roofing advertising right now.

We concept, script & produce

Built for roofing buyers specifically — not a generic template with "roofing" swapped in.

Independent quality control

Every ad is reviewed before you see it — separate from the people who made it.

You get finished ads

Ready to run. We create the ads. You put them to work.

We iterate

Based on what's actually working, not a fixed monthly quota.

Why this, why now

Built for how roofing homeowners actually decide.

You don't need to run a film day — most concepts don't require your crews on camera. Real jobsite footage is used when it exists and helps, not required to start.
We know this category's trust problem — storm-chasers, pressure sales, and manufactured urgency. Creative built for roofing earns trust before it asks for anything.
Grounded in real research on who decides and what they're actually afraid of, not stock "quality you can trust" copy.
Multiple creative styles matched to the job — UGC/testimonial, expert-to-camera, cinematic transformation — not one house style repeated.
Independent quality control on every piece before delivery.

Four ways to work with us

Start small. See real work. Then decide.

Most roofing companies start with First Project — the easiest, lowest-risk way in. Proof & Motion is also an ongoing creative partner once you're ready.

Founding pricing for our first clients — locked in while we build our first client roster.

START HERE

First Project

5 finished videos

3 original concepts + 2 variations

$750 one-time

1 revision round per concept
Full independent QC
Delivered ready to run
Full usage rights

Start Your First Project

Test

8 finished videos / month

4 original concepts + 4 variations

$2,000 /mo

1 revision round per concept
Full independent QC
No ongoing strategy/iteration layer

Start Your First Project

FAQ

What kind of ads will I get?+

Video ads built for Meta/Google/social — UGC-style, expert-to-camera, cinematic transformation, or testimonial, matched to what the concept needs.

Do I need to film anything?+

No, not by default. If you have usable footage of your crews or projects we can use it — most concepts don't require it.

Do you run my Facebook or Google ads?+

No — we produce the creative. You or your existing media buyer runs it on your ad accounts.

How much does this cost?+

Your first project is $750, one-time. It does not include ad spend — you or your media buyer pays the platforms directly.

Is there a contract? Am I signing up for something recurring?+

No. The first project is one-time — nothing recurring, no card kept on file unless you separately choose an ongoing tier.

Who owns the finished creative?+

You get full usage rights on delivery, transferable to your own use, forever — whether or not you continue with us. We may separately ask permission to show the work in our own portfolio; you're free to decline.

Can I talk to a real person?+

Yes — email Andrew directly any time, no scheduling required.

Start Your First Project

Tell us about your company

Five questions, then we're in touch.